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L Kirby CISA, CRISC, CDPSE. CTPRP, CEH

About L Kirby CISA, CRISC, CDPSE. CTPRP, CEH

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Why HIPAA Risk Assessments are as Crucial as Your Yearly Physical!

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Introduction

Just as a yearly physical is essential for maintaining personal health, a HIPAA risk assessment is vital for the health of your organization’s data security. Both are preventive measures designed to identify potential issues before they become significant problems. At Spiral Security Advisors, we believe that regular HIPAA risk assessments are fundamental to ensuring your compliance and safeguarding patient information.

The Importance of Preventive Care

Doctors recommend annual physicals to catch potential health issues early, allowing for timely intervention and treatment. Similarly, HIPAA risk assessments are proactive measures that identify vulnerabilities in your data security infrastructure. By addressing these weaknesses early, you can prevent breaches and ensure ongoing compliance with HIPAA regulations.

What is a HIPAA Risk Assessment?

A HIPAA risk assessment is a comprehensive evaluation of your organization’s policies, procedures, and systems to identify risks to the confidentiality, integrity, and availability of protected health information (PHI). This assessment involves:

  • Identifying potential threats and vulnerabilities.
  • Evaluating the likelihood and impact of potential risks.
  • Implementing measures to mitigate identified risks.
  • Documenting findings and actions taken to ensure compliance.

Comparing HIPAA Risk Assessments to Yearly Physicals

  • Regular Check-ups: Just as yearly physicals are scheduled health check-ups, HIPAA risk assessments should be conducted regularly to ensure that your security measures are up-to-date and effective.
  • Early Detection: Annual physicals help detect health issues early, preventing them from becoming severe. Similarly, HIPAA risk assessments help identify security vulnerabilities before they can be exploited.
  • Peace of Mind: Both yearly physicals and HIPAA risk assessments provide peace of mind. Knowing that you are healthy or that your organization’s data security is robust allows you to focus on what matters most.
  • Compliance and Standards: Doctors follow medical guidelines to ensure comprehensive health checks. In the same way, HIPAA risk assessments follow regulatory standards to ensure your organization meets all compliance requirements.

Benefits of Regular HIPAA Risk Assessments

  • Enhanced Security Posture: Identifying and addressing vulnerabilities helps prevent data breaches and protects sensitive patient information.
  • Compliance Assurance: Regular assessments demonstrate your commitment to HIPAA compliance, avoiding potential fines and legal issues.
  • Proactive Risk Management: By taking a proactive approach, you can mitigate risks before they become significant problems.
  • Building Trust: Ensuring the security of PHI builds patient trust and confidence in your organization.

Our Expertise

At Spiral Security Advisors, we have extensive experience in assessing facilities of all sizes. Our expertise enables us to provide tailored assessments that address the unique needs of each client.

Our HIPAA risk assessment reports have been reviewed by the OCR after a incident and significantly reduced the fine due to the integrity of the report.

Spiral Security Advisors specializes in servicing the small independent physician practice with quality yet cost saving benefits. Reach out to learn more here.

Conclusion

Just as you wouldn’t skip your annual physical, you shouldn’t neglect regular HIPAA risk assessments. These assessments are crucial for maintaining the health of your organization’s data security and ensuring compliance with HIPAA regulations. At Spiral Security Advisors, we are committed to helping you protect your patient data and maintain their confidence in your organization. Contact us today to take advantage of our special offer and ensure your facilities are secure and compliant.

Understanding the SEC’s Cybersecurity Incident Disclosure Rule: What Small Brokerage Firms Need to Know

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Introduction

In today’s increasingly digital world, cybersecurity is a top priority for all businesses, including small brokerage firms. The Securities and Exchange Commission (SEC) has recently intensified its focus on cybersecurity by introducing a new rule that requires publicly traded companies, including brokerage firms, to disclose significant cybersecurity incidents. For small brokerage firms, understanding and complying with this rule is crucial to maintaining trust with clients and avoiding potential regulatory penalties.

What is the SEC’s Cybersecurity Incident Disclosure Rule?

The SEC’s Cybersecurity Incident Disclosure Rule mandates that publicly traded companies disclose material cybersecurity incidents within a specified timeframe. This rule aims to enhance transparency and ensure that investors are informed about potential risks that could impact a company’s financial performance or operations.

For brokerage firms, this means that any cybersecurity incident that could materially affect your operations, customer data, or financial health must be promptly reported to the SEC and made public. The rule applies to a wide range of incidents, including data breaches, ransomware attacks, and other cyber threats that compromise the confidentiality, integrity, or availability of your information systems.

Why is This Important for Small Brokerage Firms?

Small brokerage firms may face unique challenges in complying with the SEC’s Cybersecurity Incident Disclosure Rule. With limited resources, it can be difficult to manage complex cybersecurity threats while also ensuring compliance with regulatory requirements. However, failure to comply with this rule can lead to significant consequences, including fines, legal liabilities, and damage to your firm’s reputation.

For small firms, transparency and trust are key to maintaining strong client relationships. By proactively disclosing cybersecurity incidents, you demonstrate your commitment to protecting your clients’ data and upholding regulatory standards. This not only helps you avoid penalties but also reinforces client confidence in your firm’s ability to manage and mitigate cyber risks.

Key Steps for Compliance

To comply with the SEC’s Cybersecurity Incident Disclosure Rule, small brokerage firms should take the following steps:

  1. Implement a Robust Cybersecurity Program: Ensure that your firm has a comprehensive cybersecurity program in place that includes regular risk assessments, incident response planning, and employee training.
  2. Monitor for Cybersecurity Incidents: Establish processes for detecting and monitoring cybersecurity incidents. This includes using advanced threat detection tools and maintaining a clear line of communication with your IT and cybersecurity teams.
  3. Assess the Materiality of Incidents: Develop criteria for assessing whether a cybersecurity incident is material and therefore subject to disclosure. This involves evaluating the potential impact on your firm’s operations, financial health, and client relationships.
  4. Prepare for Timely Disclosure: Establish a process for promptly reporting material cybersecurity incidents to the SEC. This includes preparing the necessary documentation and ensuring that your firm’s leadership is informed and involved in the decision-making process.
  5. Stay Informed About Regulatory Updates: The regulatory landscape is constantly evolving, so it’s important to stay up-to-date on any changes to the SEC’s cybersecurity requirements. Regularly review SEC guidance and consider working with a compliance advisor to ensure ongoing compliance.

Conclusion

The SEC’s Cybersecurity Incident Disclosure Rule underscores the importance of transparency and accountability in today’s digital landscape. For small brokerage firms, complying with this rule is not only a regulatory obligation but also an opportunity to build trust with clients by demonstrating your commitment to cybersecurity.

By taking proactive steps to strengthen your cybersecurity program and prepare for potential incidents, you can navigate this complex regulatory environment with confidence. At Spiral Security Advisors, we specialize in helping small brokerage firms like yours implement effective cybersecurity strategies and ensure compliance with SEC regulations. Contact us today to learn more about how we can support your firm’s cybersecurity needs. [email protected]

How Florida’s HB473 Protects Small Physician Offices from Cybersecurity Incident Liability

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As a small physician practice, you’re no doubt well-aware of the growing threat of cyber attacks and data breaches in the healthcare industry. Cybersecurity has become a critical concern, not only for safeguarding sensitive patient information, but also for protecting your practice from crippling legal and financial liabilities.

That’s why Florida’s recently passed House Bill 473 is so significant for small physician offices like yours. This landmark legislation provides much-needed protection and support when it comes to the growing challenge of cybersecurity incident liability.

The Cybersecurity Liability Risks for Small Practices

Small physician practices often face an uphill battle when it comes to cybersecurity. Limited budgets and resources can make it difficult to invest in robust security measures and incident response plans. And in the event of a successful cyber attack, the resulting legal and financial fallout can be devastating.

Under existing laws, small practices could be held liable for data breaches and other cybersecurity incidents – even if the breach was outside of your control. This can lead to costly lawsuits, regulatory fines, and reputational damage that can cripple a small business.

How HB473 Addresses Cybersecurity Liability

House Bill 473 includes several key provisions that directly address the cybersecurity liability risks faced by small physician offices:

1. Safe Harbor Provisions: The bill establishes a “safe harbor” for practices that have implemented recognized cybersecurity frameworks and best practices. This protects you from liability in the event of a breach, as long as you can demonstrate reasonable efforts to secure your systems.

2. Cyber Incident Response Assistance: HB473 provides small practices with access to state-sponsored cybersecurity incident response resources and support. This includes assistance with incident investigation, breach notification, and regulatory compliance – all at no cost to your practice.

3. Liability Limitations: The legislation caps the potential financial damages and legal liabilities that small practices can face in the aftermath of a cybersecurity incident. This helps ensure that a single breach doesn’t jeopardize the entire future of your practice.

The Impact on Small Physician Offices

By addressing the critical issue of cybersecurity liability, HB473 provides small physician offices with the protection and support they need to navigate the evolving digital landscape. No longer will you have to choose between investing in robust cybersecurity or risking financial ruin in the event of an attack.

This legislation levels the playing field, allowing small practices to compete on equal footing with larger healthcare systems. It demonstrates Florida’s commitment to supporting the backbone of the state’s healthcare infrastructure – the dedicated professionals who provide personalized, community-based care.

As a small business owner, I encourage you to familiarize yourself with the details of HB473 and take full advantage of the cybersecurity liability protections it offers. By doing so, you’ll be better positioned to safeguard your practice, focus on patient care, and continue making a meaningful difference in your community.

Review of Special Publication 800-66 Rev. 2, Implementing HIPAA Security Rule

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Introduction

In the ever-evolving landscape of cybersecurity, organizations face a constant barrage of threats that can compromise their information systems and the valuable data they hold. The National Institute of Standards and Technology (NIST) Special Publication (SP) 800-66 Revision 2 provides a comprehensive framework for conducting risk assessments, an essential component of any robust information security program. This document, specifically tailored for the healthcare industry but applicable across various sectors, guides entities in identifying, assessing, and managing cybersecurity risks to protect patient information and maintain system integrity.

Understanding and managing risk is not merely a compliance requirement but a critical business necessity. Through the lens of NIST SP 800-66 Rev. 2, we explore the significance of risk assessment, its components, and how it fosters a secure and resilient information environment.

Understanding Risk Assessment in NIST SP 800-66 Rev. 2

Risk assessment, as defined by NIST SP 800-66 Rev. 2, is a systematic process for evaluating the potential risks that may affect an organization’s information systems and data. It serves as the foundation for developing a comprehensive information security program, enabling organizations to identify, prioritize, and address vulnerabilities and threats effectively.

This process is integral to the broader framework of managing information security risk, which includes risk framing, risk assessment, risk response, and risk monitoring. By conducting a thorough risk assessment, organizations can gain a clear understanding of their security posture, identify gaps in their defenses, and implement strategies to mitigate identified risks.

Key Components of Risk Assessment

Identification of Information Systems

The first step in risk assessment is accurately identifying all information systems within an organization. This includes understanding the technology infrastructure, software applications, and data repositories. An exhaustive inventory ensures that all potential sources of risk are accounted for during the assessment process.

Threat Identification

Identifying potential threats is crucial for understanding the risks to an organization’s information systems. Threats can range from natural disasters to cyber attacks and should be considered in the context of their likelihood and potential impact. NIST SP 800-66 Rev. 2 emphasizes the importance of considering both internal and external threat sources.

Vulnerability Identification

This involves pinpointing weaknesses in information systems that could be exploited by threats. Vulnerabilities can exist in hardware, software, processes, or human factors. Regular vulnerability assessments and the use of tools like vulnerability scanners can aid in identifying these weaknesses.

Impact Analysis

Assessing the potential impact of threats exploiting vulnerabilities is key to understanding the severity of risk. Impact analysis considers the consequences on confidentiality, integrity, and availability of information systems and the data they handle. This analysis helps prioritize risk management efforts based on the potential damage to an organization.

Risk Determination

Combining the information gathered from identifying information systems, threats, vulnerabilities, and the potential impact, organizations can determine the overall risk to their information assets. This step involves evaluating the likelihood of threat occurrence against the impact severity to categorize risks appropriately.

Benefits of Conducting a Risk Assessment

Improved Security Posture

Conducting a risk assessment helps organizations identify and fix vulnerabilities before they can be exploited, improving their overall security posture. It also promotes a culture of security awareness and preparedness within the organization.

Compliance

For many organizations, especially in regulated industries like healthcare and finance, conducting risk assessments is a compliance requirement. NIST SP 800-66 Rev. 2 provides a framework that helps organizations meet these regulatory obligations, avoiding potential fines and legal issues.

Informed Decision-Making

Risk assessments enable organizations to make informed decisions about where to allocate resources for maximum risk mitigation. This strategic approach to security investment ensures that funds are directed towards areas of greatest need.

Implementing NIST SP 800-66 Rev. 2 Risk Assessment

  1. Prepare for the Assessment: Gather documentation, understand the organizational context, and define the scope of the risk assessment.
  2. Conduct the Assessment: Follow the steps outlined above to identify systems, threats, vulnerabilities, impacts, and determine risks.
  3. Analyze and Prioritize Risks: Use the information gathered to analyze risks and prioritize them based on their potential impact and likelihood.
  4. Implement Mitigation Strategies: Based on the prioritization, implement appropriate risk mitigation strategies, such as security controls, policies, and procedures.
  5. Monitor and Review: Regularly monitor the security posture and review the risk assessment process to adjust to new threats, vulnerabilities, or organizational changes.

Conclusion

Risk assessment, as outlined in NIST SP 800-66 Rev. 2, is an indispensable part of managing information security risk. It enables organizations to proactively identify and mitigate cybersecurity risks, ensuring the protection of information assets and compliance with regulatory requirements. By adopting a structured approach to risk assessment, organizations can enhance their security posture, make informed decisions, and build a resilient information security program. Embracing the principles and practices recommended by NIST SP 800-66 Rev. 2 is a step towards achieving a secure and compliant information environment.

Montefiore Medical Center’s recent HIPAA settlement

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Montefiore Medical Center’s recent HIPAA settlement serves as a critical case study highlighting the consequences of not conducting regular and thorough risk assessments. The Department of Health and Human Services (HHS) Office for Civil Rights (OCR) imposed a $4.75 million penalty on Montefiore Medical Center for violations of the HIPAA Security Rule stemming from a malicious insider incident. This incident involved an employee who unlawfully accessed and sold the Protected Health Information (PHI) of 12,517 patients to identity thieves​. More

The investigation, initiated after Montefiore reported the breach to OCR, revealed multiple failures in complying with the HIPAA Security Rule. These included not conducting an accurate and thorough risk analysis to identify potential risks and vulnerabilities to the confidentiality, integrity, and availability of ePHI, not implementing procedures to review records of activity in information systems containing ePHI, and failing to implement appropriate hardware, software, or procedural mechanisms to record and examine activity in information systems.

OCR’s investigation into Montefiore’s practices underscored the importance of regular risk assessments as a cornerstone of HIPAA compliance. By settling, Montefiore agreed to implement a robust corrective action plan, which includes conducting a thorough assessment of potential security risks and vulnerabilities to ePHI, developing a written risk management plan to address and mitigate any security risks and vulnerabilities identified, and enhancing their policies and procedures based on the findings of the risk analysis.

This case underscores the necessity for all healthcare providers, especially sole and small physician offices, to prioritize annual risk assessments. These assessments are not only a regulatory requirement but a critical component of protecting patient information from both external and internal threats. Regular risk assessments help identify vulnerabilities before they can be exploited, ensuring that patient data remains secure, and maintaining trust in the healthcare system.

To prevent similar incidents, healthcare organizations should integrate risk analysis and management into their regular business processes, ensure audit controls are in place to monitor information system activity, utilize multi-factor authentication, encrypt PHI, and continuously train staff on HIPAA policies and procedures​.

This incident highlights the evolving nature of cyber threats within the healthcare sector and the critical need for vigilant and continuous risk management practices. Sole and small physician offices, in particular, should take heed of this case as a reminder of the severe financial and reputational repercussions that can result from non-compliance with HIPAA regulations.

“Unlocking HIPAA Compliance: The Case for a vCISO in Small Practices”

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In the ever-evolving landscape of healthcare cybersecurity, small practices find themselves navigating the complexities of HIPAA compliance. As the custodians of sensitive patient information, ensuring data security is not just a legal obligation but a critical component of providing quality care.

The Challenge for Small Practices

Small healthcare practices often face resource constraints, making it challenging to invest in an in-house Chief Information Security Officer (CISO). This is where the concept of a virtual Chief Information Security Officer (vCISO) becomes a game-changer.

Cost-Effectiveness without Compromise

A vCISO offers cost-effective solutions tailored to the specific needs of small practices. By outsourcing this crucial role, practices can access top-tier expertise without the hefty price tag associated with a full-time CISO. This not only reduces financial strain but also ensures that budget constraints do not compromise the quality of cybersecurity measures in place.

Tailored Security Solutions

HIPAA compliance requires a nuanced approach to security. A vCISO specializes in crafting customized security strategies that align with the unique challenges faced by small practices. From risk assessments to incident response planning, the vCISO’s expertise ensures a tailored approach that maximizes protection while minimizing unnecessary expenditures.

Staying Ahead of Regulatory Changes

HIPAA regulations are dynamic, with updates and changes occurring regularly. A vCISO stays abreast of these changes, ensuring that your practice remains in compliance. This proactive approach safeguards against potential breaches and legal ramifications, allowing your team to focus on providing excellent patient care.

Seamless Integration with Practice Workflow

Concerns about disrupting daily operations often deter practices from investing in robust cybersecurity measures. A vCISO, however, integrates seamlessly into the practice workflow. This ensures that security measures are not obstacles but rather enhancers, creating a secure environment without impeding efficiency.

Conclusion

In the realm of HIPAA compliance, the role of a vCISO for small practices is pivotal. It’s not just a cost-effective solution; it’s a strategic investment in the longevity and reputation of your practice. By embracing the expertise of a vCISO, small practices can navigate the intricate landscape of healthcare cybersecurity with confidence, knowing that patient data is secure, and regulatory compliance is maintained.

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HIPAA and WhatsAPP

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HIPAA (Health Insurance Portability and Accountability Act) is a U.S. legislation that establishes standards for the privacy and security of individuals’ health information.

WhatsApp is a widely used messaging platform owned by Facebook. It’s important to note that WhatsApp is not designed as a healthcare-specific platform and may not inherently comply with all HIPAA requirements.

HIPAA compliance involves several aspects, including administrative, physical, and technical safeguards to protect the confidentiality, integrity, and availability of protected health information (PHI). When it comes to using communication tools like WhatsApp in a healthcare setting, there are challenges and considerations:

End-to-End Encryption: WhatsApp does provide end-to-end encryption, which means that messages are encrypted and can only be decrypted by the intended recipient. This is an important security feature, but it’s not the only consideration for HIPAA compliance.

Business Associate Agreement (BAA): If a service or tool is used to handle PHI on behalf of a covered entity (like a healthcare provider), it is typically considered a business associate under HIPAA. A business associate agreement (BAA) is required between the covered entity and the business associate to ensure that the latter complies with HIPAA regulations. WhatsApp, as of my last knowledge update in January 2022, does not offer BAAs for its business users.

Security Controls: Covered entities are required to implement various security measures to protect PHI. These measures may include access controls, audit controls, secure messaging, and transmission security. While WhatsApp offers encryption, other security controls may be necessary for full compliance.

Data Storage: HIPAA also has rules regarding the storage and transmission of PHI. Covered entities must ensure that PHI is stored securely and transmitted in a way that protects its confidentiality.

Consent and Authorization: HIPAA requires patient consent and authorization for the use and disclosure of their PHI. It’s important to have clear policies and procedures in place regarding the use of messaging apps for healthcare communication.

To use WhatsApp or any other messaging app for healthcare communications and be HIPAA compliant, organizations typically turn to specialized secure messaging platforms that are designed with healthcare privacy and security requirements in mind. These platforms often provide the necessary features and can sign BAAs.

Before using WhatsApp or any other messaging app in a healthcare setting, it’s crucial to consult with legal and compliance experts to ensure that the chosen platform meets all necessary HIPAA requirements and to address any potential risks or gaps in compliance. Additionally, it’s important to stay updated on any changes in regulations or platform features that may impact compliance.

 

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Key reasons why HIPAA compliance is important for solo and small group practices

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HIPAA (Health Insurance Portability and Accountability Act) compliance is crucial for small medical practices, just as it is for larger healthcare organizations. Here are several key reasons why HIPAA compliance is important for solo and small group practices:

  1. Protecting Patient Privacy: HIPAA sets standards for protecting sensitive patient health information. Solo practices handle a considerable amount of personal health information, and it’s essential to keep this data secure to maintain patient trust and confidentiality.

  2. Legal and Financial Consequences: Non-compliance with HIPAA can result in significant fines and legal penalties. Even inadvertent breaches can lead to heavy fines, and in severe cases, criminal charges. For small practices, these fines can be financially devastating.

  3. Maintaining Reputation: A HIPAA violation can damage a solo practice’s reputation significantly. In the healthcare sector, trust is paramount, and any breach of patient confidentiality can lead to loss of patient trust and business.

  4. Risk Management: HIPAA compliance helps in identifying and managing risks related to the handling of patient information. This is particularly important for solo practices which may not have robust IT infrastructure like larger hospitals.

  5. Insurance Requirements: Some malpractice and liability insurance providers may require proof of HIPAA compliance. Non-compliance could lead to higher premiums or denial of coverage.

  6. Improving Patient Care: By ensuring that patient data is handled securely and efficiently, HIPAA compliance can contribute to better patient care. Secure handling of health records allows for accurate and timely access to patient information, which is critical for effective treatment.

  7. Technology Adoption: HIPAA compliance often necessitates the adoption of modern, secure technologies for storing and transmitting patient data. This can lead to improved efficiency and better patient services.

  8. Interoperability: Being HIPAA compliant means that a practice is better prepared to integrate with other healthcare systems and services, which is increasingly important in a connected healthcare environment.

For solo and small group practices, achieving and maintaining HIPAA compliance requires a thorough understanding of the regulations, training staff, implementing appropriate policies and procedures, and regularly reviewing and updating these measures. The investment in compliance not only avoids penalties but also reinforces the practice’s commitment to protecting patient health information.

 

 

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Building Data Analytics Software

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M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

How to Make Website WCAG Compliant?

,

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

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